About Bread

Bread is an innovative footwear accessories brand dedicated to transforming everyday essentials through creativity, comfort, style, and convenience. Guided by the belief that creativity and joy can inspire meaningful change, Bread aims to redefine excellence in the small details that make everyday life better. The brand focuses on reimagining shoelaces, turning a simple, often overlooked accessory into a more functional and stylish part of personal expression.

The Story Behind Bread

Founded by Nicholas Prentiss, a Texas native and former University of Arkansas track-and-field athlete, Bread was born from a personal frustration that inspired an opportunity to create something better. Recognizing the potential to improve an everyday footwear essential, Nicholas established Bread with a vision of making shoelaces more comfortable, convenient, and fashionable. His entrepreneurial journey reflects a commitment to turning challenges into innovative consumer solutions.

Beyond its products, Bread is built on a philosophy of kindness, presence, gratitude, and intentional living. The brand strives to create a thoughtful customer experience that goes beyond footwear accessories, encouraging people to embrace creativity, find joy in everyday moments, and make life a little easier. Nicholas's recognition on the Forbes 30 Under 30 list and the 2026 EBONY Power 100 Next Generation list further highlights his entrepreneurial ambitions and growing influence.

The Team Behind Bread

Jackson Walker – Operations

A graduate of the University of Arkansas, Jackson Walker is passionate about working with small organizations and navigating the dynamic challenges that come with building a growing business. He brings a strong work ethic, adaptability, and a hands-on approach to supporting Bread's operations. His dedication helps strengthen the team, improve efficiency, and contribute to the company's continued growth and success.

Lincoln Lawler – Supply Chain

Originally from Grapevine, Texas, Lincoln Lawler brings discipline, consistency, and a steady sense of purpose to Bread's supply chain operations. Focused on logistics and operational efficiency, he works to minimize inefficiencies behind the scenes so customers can enjoy a smoother and more seamless experience. Outside of work, Lincoln enjoys playing basketball and connecting with others, reflecting the energetic and people-oriented spirit of the Bread team.

Bread's Mission and Vision

At its core, Bread is about more than shoelaces. It is about finding better ways to approach everyday essentials through thoughtful design, practical innovation, and a positive mindset. By combining functionality with personal style and a customer-first philosophy, Bread aims to make ordinary routines more convenient and enjoyable.

Through its commitment to creativity, kindness, gratitude, and continuous improvement, Bread is building a brand that encourages people to express themselves, appreciate the little things, and experience greater ease in their daily lives.