Fascinating Diamonds

About Fascinating Diamonds

Founded in 2006 by business partners Raj Kumar and Salil Shah, Fascinating Diamonds® began as a small venture from a living room and quickly grew into a trusted diamond jewelry business in the heart of New York City. Today, the brand operates from Midtown Manhattan and serves customers throughout the United States and internationally.

The company was built on the complementary expertise of its founders. Salil Shah developed a reputation for his discerning eye for high-quality diamonds and his ability to provide trusted guidance to friends, family, and customers. Raj Kumar brought extensive manufacturing expertise from his experience in the jewelry industry. Together, they established Fascinating Diamonds with a strong focus on exceptional craftsmanship, personalized service, quality, and long-term customer relationships.

Quality, Transparency & Ethical Sourcing

Fascinating Diamonds is committed to responsible sourcing and transparency. The brand states that its loose diamonds are conflict-free and certified by the Gemological Institute of America (GIA). Diamonds are sourced through trusted suppliers around the world, while each piece of jewelry is crafted with attention to beauty, durability, and quality.

The brand's philosophy centers on diamond jewelry as the foundation of a sophisticated lifestyle collection. Every piece is thoughtfully selected or designed to reflect the company's commitment to craftsmanship, transparency, and timeless elegance.

Luxury Jewelry Collections

The Fascinating Diamonds collection features a sophisticated combination of precious metals, distinctive gemstones, and carefully crafted diamond settings. Its designs range from timeless and classic styles to contemporary pieces with bold, modern details, offering options for both women and men who appreciate refined and elegant jewelry.

The brand also offers limited-edition jewelry pieces handcrafted by its in-house artisans in New York, adding an exclusive and distinctive character to selected designs. Whether customers are looking for an engagement ring, wedding jewelry, a meaningful gift, or an elegant piece for everyday wear, Fascinating Diamonds provides a variety of designs intended to celebrate personal style and special moments.

A New York Jewelry Brand with a Personal Touch

From its humble beginnings to its presence in Midtown Manhattan, Fascinating Diamonds has maintained a strong emphasis on personal service and lasting relationships. By combining carefully selected diamonds, skilled craftsmanship, thoughtful design, and a commitment to responsible sourcing, the brand continues to create jewelry that emphasizes beauty, sophistication, and enduring quality.