Luli Bebé – Stylish & Functional Essentials for Modern Moms

Founded in 2017 by Arpi Kachatryan, Luli Bebé was inspired by her newborn daughter Lucy and niece Lily—the two little cousins whose names inspired the brand. What started as a way to introduce European baby brands to the U.S. market quickly evolved into a passion for creating beautiful, practical products that support mothers through every stage of motherhood.

Less than a year after launching, Arpi designed Luli Bebé’s signature Monaco Diaper Bag after months of development, testing, and gathering feedback from fellow moms. Combining sleek style, thoughtful organization, and everyday functionality, the Monaco quickly gained attention and was featured by Vogue, PopSugar Moms, Good Morning America, and other major media outlets.

The Monaco Diaper Bag has since become a bestseller at Nordstrom and is available through major retailers and online platforms. Building on its success, Luli Bebé has expanded its collection with the Monaco Petit, Snack Bags, and Travel Bags, offered in beautiful neutral shades to complement modern lifestyles.

Luli Bebé is more than a baby accessories brand—it is a celebration of motherhood, thoughtful design, and everyday convenience. With a commitment to creating products that are both beautiful and functional, the brand continues to help moms feel organized, confident, and stylish throughout their parenting journey.

What Makes Luli Bebé Stand Out

• Founded in 2017 by mom and designer Arpi Kachatryan.

• Inspired by motherhood, with products created around real moms’ needs.

• Signature Monaco Diaper Bag, combining fashion and functionality.

• Media recognized, featured in Vogue, PopSugar Moms, and Good Morning America.

• Expanded collection, including diaper bags, snack bags, and travel essentials.

• Modern aesthetic, featuring versatile designs and beautiful neutral colors.

Luli Bebé’s mission is simple: to create beautiful, functional essentials that make motherhood a little easier, more organized, and more stylish.