About Maude

Redefining Modern Sexual Wellness

Founded in April 2018, Maude is a modern sexual wellness brand built on the principles of quality, simplicity, and inclusivity. With a holistic approach to intimacy, Maude aims to make sexual wellness more accessible, comfortable, and meaningful for everyone. The brand was created to challenge an industry that has often felt outdated, confusing, and unwelcoming, offering thoughtfully designed essentials that combine functionality, affordability, and contemporary aesthetics.

At its core, Maude believes that intimacy is a natural part of everyday life and should be approached with openness, respect, and care. By creating well-designed products and encouraging honest conversations about sexual wellness, the brand is working to redefine how people understand and experience intimacy.

A Vision Born from Experience

Maude was founded by a Latina entrepreneur who brought together her experience in healthcare policy and a decade of working with forward-thinking companies to create a new kind of sexual wellness business. Having observed how traditional sexual wellness products often lacked clarity, inclusivity, and thoughtful design, she recognized an opportunity to build a brand that better reflected the needs of modern consumers.

Her vision was to create a company that offered beautiful, functional, and accessible products without compromising on quality or purpose. Rather than treating sexual wellness as a niche or taboo subject, Maude set out to make it a natural part of broader conversations about personal well-being, relationships, and self-care.

Since its launch in 2018, the brand has remained committed to this vision, bringing together considered design, practical functionality, and a welcoming philosophy that puts people first.

Building a More Inclusive Future

In 2020, Dakota Johnson joined Maude as an investor and co-creative director, helping support the brand's mission to reshape the sexual wellness industry. Together with its team and medical advisory board, Maude continues to develop a modern approach to intimacy that welcomes people from different backgrounds, identities, and experiences.

Inclusivity is central to the brand's philosophy. Maude believes that sexual wellness products should be approachable and accessible, with clear information and thoughtful design that help people make informed choices. By moving away from outdated stereotypes and unnecessary stigma, the brand encourages a more open and accepting understanding of intimacy.

Its mission extends beyond products to supporting a culture where sexual wellness can be discussed honestly, confidently, and without shame.

Thoughtfully Designed Products for Everyday Life

Every Maude product begins with a clear purpose: to provide a safe, effective, and thoughtfully designed experience that fits naturally into everyday routines. From product formulation to manufacturing, the brand prioritizes quality, simplicity, and materials selected with body-conscious use in mind.

Maude combines practical functionality with a minimalist aesthetic, creating products that feel modern, intuitive, and easy to incorporate into daily life. Its design philosophy focuses on removing unnecessary complexity while maintaining attention to the details that matter to consumers.

By emphasizing considered materials, purposeful construction, and lasting quality, Maude aims to make sexual wellness essentials feel less intimidating and more approachable. The result is a collection designed to support personal comfort, connection, and well-being.

Medical Expertise and a Holistic Approach

Maude's approach to sexual wellness is informed by the belief that education, reliable information, and professional perspectives are important parts of overall well-being. The brand works with medical advisors to support its broader commitment to a more informed and inclusive sexual wellness landscape.

One of the professionals highlighted in the brand's advisory network is Dr. Carla Williams, an obstetrician-gynecologist and women's healthcare provider who advocates for patient-centered care and greater equity in reproductive health. Her work combines perspectives from conventional and functional medicine, with a focus on improving the healthcare experience and addressing disparities in medical treatment.

This emphasis on informed guidance reflects Maude's holistic philosophy: intimacy and sexual wellness are connected to physical comfort, emotional well-being, personal relationships, and access to trustworthy education.

Education, Openness, and Breaking the Stigma

Maude believes that conversations about sexual wellness should be clear, inclusive, and free from unnecessary stigma. By supporting comprehensive sexual health education and encouraging open dialogue, the brand seeks to help people feel more comfortable exploring their needs, understanding their bodies, and communicating with their partners.

Rather than relying on embarrassment or sensationalism, Maude takes a thoughtful and straightforward approach to sexual wellness. Its goal is to create a more welcoming environment where people can access useful information and products without feeling judged or excluded.

Through this commitment, the brand hopes to contribute to a future in which sexual wellness is recognized as an important part of personal well-being and everyone has the opportunity to make informed, confident choices.

Our Mission: Making Intimacy Better for Everyone

Maude was founded on a simple but meaningful belief: intimacy should be accessible, inclusive, and thoughtfully supported. By combining quality products, minimalist design, medical perspectives, and a commitment to education, the brand is creating a modern alternative to traditional sexual wellness offerings.

Its mission is not simply to sell products but to help change the way people think and talk about intimacy. Through continued innovation and a people-first philosophy, Maude aims to make sexual wellness more approachable, reduce stigma, and encourage healthier, more informed conversations.

Maude is more than a sexual wellness brand. It is a movement toward a more inclusive, thoughtful, and open approach to intimacy—making it better for everyone.