Perk By Kate

About Perk By Kate

Perk By Kate (PBK) was founded in 2012 from a simple but deeply personal frustration: founder Kate couldn't find a bra that truly fit her. At first, she thought the problem was her body. After spending 15 years working in fitting rooms, she realized the truth was very different—women weren't the problem; the fit was.

This realization became the foundation of Perk By Kate. The brand was created to change the way women experience lingerie by focusing on what truly matters: fit, comfort, style, and how it makes you feel.

Designed to Feel Made for You

Perk By Kate doesn't simply create bras and lingerie. Every piece is thoughtfully designed to feel as though it was made specifically for your body. From the fit and comfort to the style and overall experience, PBK believes lingerie should work with your body and make you feel confident in your own skin.

The goal isn't to create lingerie for someone else to admire. It is designed for you—for that personal moment when you put it on and think, “This is perfect for me.”

Empowerment Through Lingerie

At the heart of Perk By Kate is a mission to empower women through the simple yet powerful experience of feeling amazing in beautiful lingerie. The right piece can create a sense of confidence that radiates from within, helping women embrace their beauty and recognize their own perfection.

PBK encourages women to celebrate themselves—not according to someone else's expectations, but on their own terms. Lingerie becomes more than an item of clothing; it becomes part of a personal ritual of confidence, self-expression, and self-care.

A Community Built on Connection

Perk By Kate is also about building a supportive community centered around generosity, sharing, and listening. The brand believes that women can empower one another by sharing their experiences, celebrating individuality, and creating space for genuine connection.

PBK invites women to become part of this community and experience the magic that comes from feeling comfortable, confident, and completely themselves.

The Perk By Kate Philosophy

Perk By Kate believes every woman deserves lingerie that fits her body, complements her style, and makes her feel incredible. By challenging traditional ideas about fit and beauty, PBK creates an experience centered on the woman wearing the lingerie—not on how others see her.

“Every woman has two rituals. One that brings her back to herself. And one that sends her back out into the world.”

For Perk By Kate, lingerie can be part of both: a private moment of reconnecting with yourself and a source of confidence that helps you step into the world feeling beautiful, empowered, and ready for whatever comes next.